The people who
show up.

Dan handles new equipment sales out of Montana, covering the north country. The rep who calls back the same hour, who's already pulled the spec sheet, who's already priced the configuration. Customers who've worked a deal through Dan know him for being honest about fit — a 400 is sometimes the right answer when the brochure shows a 600, and Dan will tell you so.

His superpower is the spec phase. By the time a customer is making a tracks-vs.-tiller-vs.-blade decision, Dan has already walked them through every relevant trade-off. He doesn't hard-sell. He helps customers walk into a half-million-dollar purchase with eyes open.

Dan's a skilled operator — but more than that, he rips on skis. Snow is his passion, and it comes through every time he's working with a customer.

Butch is one of the newer faces on PEC's sales side — three years in and still sharpening his craft. He handles new and used equipment across Utah and southern Idaho, and he brings the kind of drive that comes from a career spent around high-performance machines.

Before snow, Butch spent years in rally motorsports, working for Hoonigan Racing — a background that shows in how hard he works a problem and how much he cares about getting it right for a customer. Off the clock, his passion is hockey. He lives in the Wasatch Back, and the customers in his territory get a rep who's genuinely invested in earning their trust, one deal at a time.

Jed runs the SnowSat side of PEC sales — the technology piece. V3 LiDAR, the Maintain platform, fleet and area and maintenance modules, snowmaking integration. The conversations he has aren't about horsepower; they're about data, workflow, and what it actually takes to put a software platform behind a working ski-area operation.

A decade ago, software-in-grooming was a niche conversation reserved for the largest resorts. Now it's how a modern operation runs. Jed's job is to make sure customers don't just buy a system — they actually use it. He stays on the call after the sale, helping operations teams write the workflows that make the data show up where it needs to.

Jed grew up at a ski area in the Midwest, learning the business from the inside before chasing the skiing west. He spent a few years on the team at Alta Ski Area in Utah before joining PEC in Hyde Park — so when he talks workflow, he's talking from the operator's side of the seat, not just the vendor's. And he's a ripping skier, which never hurts the credibility.